Storefront Analytics and Reporting
Read store-level traffic, conversion, and merchandising signals and connect them back to merchandising and fulfillment decisions.
Audience: Store owners, admins, and growth operatorsOwner: Merchant EducationUpdated March 2026Review cadence: QuarterlyNext review: June 30, 2026
Where To Read Performance
Use the store workspace analytics page at `/dashboard/stores/:storeSlug/analytics` for storefront traffic and conversion performance.
Use Reports for supporting operational context:
- Insights for broader store performance
- Inventory Ledger for stock movement diagnostics
- Billing Events for fee and settlement visibility
Questions This Surface Should Answer
Treat analytics as decision support, not decoration. Review the page to answer:
- which pages or product surfaces attract traffic
- where shoppers drop out of the funnel
- which CTAs are pulling people into cart and checkout
- which products or sections get attention without conversion
Related Docs
- `/docs/catalog-and-orders`
- `/docs/promotions-and-subscribers`
- `/docs/reviews-and-customer-trust`
- `/docs/marketing-analytics-and-experiments`