Create promotions with clear start/end windows and test with representative carts before activation.

Use total redemption caps to limit overall campaign volume and per-customer redemption caps to control repeat use. For welcome or first-order offers, prefer `One per customer` unless you intentionally want the same shopper to redeem the code more than once.

Per-customer caps are enforced at checkout against the shopper's normalized email address and, when available, their signed-in customer identity. If a customer has already reached the limit, checkout will reject the code before the order is placed.

Use subscriber tools for list growth and segmentation.

Coordinate subscriber messaging with your Content Workspace email capture copy.

Subscriber status is the marketing-consent view of your audience. It is separate from transactional lifecycle email delivery.

Use this workspace to understand who is: