Marketing Email Compliance and Consent
Understand the boundary between transactional email, marketing subscribers, sender identity, and unsubscribe expectations.
This guide is past its review date. Validate the workflow before relying on it operationally.
Product Boundary
Myrivo separates email into two different jobs:
Those are related, but they are not the same workflow.
- `Email Studio` controls transactional lifecycle messages tied to orders and fulfillment events
- `Subscribers` represents marketing consent and unsubscribe state for promotional email
Transactional Email
Transactional email should stay focused on:
These messages are operational. They should be clear, accurate, and easy to reply to.
- order confirmations
- fulfillment and pickup updates
- shipping delays
- refunds and disputes
Marketing Email
Marketing sends should depend on subscriber consent and suppression state.
Use the subscriber list to understand:
Do not treat Email Studio templates as a substitute for campaign consent checks.
- who is currently subscribed
- who has unsubscribed
- where a subscriber came from
Sender Expectations
Before sending any customer email at scale, confirm:
- sender name matches the store identity
- reply-to points somewhere monitored
- promotional email includes unsubscribe and sender/footer disclosure requirements
Marketing Send Defaults
The `Subscribers` workspace now includes a `Marketing send defaults` panel.
Use it to verify:
If the panel shows `Needs attention`, resolve the warnings before treating the list as campaign-ready.
Typical fixes:
- the current sender display name
- the current platform-managed from address
- the resolved reply-to and support email
- the public unsubscribe and privacy-policy links shoppers will use
- whether a mailing address is configured for footer disclosures
- update support email in Store Settings / Legal
- update mailing address fields in Store Settings
- review storefront privacy links in Storefront Studio
Related Docs
- `/docs/email-studio-and-lifecycle-messages`
- `/docs/promotions-and-subscribers`
- `/docs/legal-governance-and-consent-ops`
- `/docs/welcome-popup-discount-campaigns`